P O R T F O L I O
A look into some recent work for brands and freelance clients
2025
Latitude Financial Services
Established financial services brand specialising in personal loans and credit cards.
- EOFY 2025 'Treat Yourself' campaign rollout, including ideation of campaign theme, copy for email and social ads, plus scripts for radio advertising
- Email copy for David Jones x Latitude points system
2025
The Salon Grid
A social content production business that operates in the hair and beauty space.
- Consulting
2021 - 2025
Forever New
Global womenswear brand focused on premium quality and modern femininity.
- Forever New Conscious rollout including video scripts, blogs, emails, and website copy
- International Women's Day campaign in partnership with Dress For Success, including interviews, blog, social, website, and email
- Forever New Signature Capsule, including collection notes, email, website, product, blogs
- Mother's Day with Forever New email copy
2020
Contrax
A start up business making conveyancing and contracts easy for home buyers.
- Website copy and SEO blogs
- Social branding curation and guidelines
